Traditional marketing isn’t required
Not all products require traditional marketing where you take out newspaper ads, or record a video ad and blast it on TV, or the latest one where you show that video over on YouTube and other social media sites.
That’s what everyone is doing. And the deluge of information everywhere in our current world makes sure that our ads won’t work as well as we’d like.
This births a challenge. You need to think about how you are going to reach out potential clients and implement novel and unique ideas that grab attention.
After all, marketing of any kind is just an attempt to grab attention.
You don’t have to spend thousands and lacs. Leave that for the giant companies who have that kind of budget. You need to focus on standing out by your actions and that won’t happen by doing what everyone else is doing.