Politics and stories
One of the reasons why INC has lost many elections is because they have ignored storytelling and tried telling incoherent stories. That insight is thanks to the hindsight which is 20–20.
Their leaders do not tell a good story that can relate to their audience and voters. All they do is throw around vague promises and occasional criticisms in their speeches.
But they need to learn to craft good stories of struggle and toil and overcoming the odds, just like Modi did. And they need to sell them hard. One story at a time, they can sway many of the opposition voters.
Time has wiped away many of their sins and wrongdoings from people’s memories and the time has come for them to prepare to strike with all their might.